CRM software and applications are designed to help companies meet their goals of efficiently and effectively managing the customer relationship. With advanced features, they not only help sales teams sell more, but really provide customers with the products and services they want. Some of the important features they should provide are automation for customer support, marketing and sales. Reporting and analysis are critical features also for monitoring on key performance indicators.


Freshdesk is a customer support and helpdesk solution founded in 2010 and based in California, USA. It helps companies manage their customer relationship through a social helpdesk, knowledge base, and community engagement.

Freshdesk also has reporting features and integration with 3rd party apps for extending a company’s support capabilities.


Insightly is another web-based CRM software with project management tools. With its powerful and constantly updated features, users are able to organize and manage contacts, as well as link address books, tasks, leads and email together.

Insightly also has versatile dashboards and secured infrastructure to protect the privacy of data, users and availability of service. It offers a freemium plan, mobile support and many 3rd party integrations.


Zoho CRM is the customer relationship management application of the Zoho suite. It helps teams simplify their process, provide information the way they want to use it, and ultimately show insights that are useful for the business. Multiple channel is supported no matter where customers are.

Zoho CRM is one of the most affordable CRM solutions but also has scalable plans ready for growing companies. Another advantage is the availability of a great number of add-ons and integrations, including other Zoho apps and 3rd party products in various categories such as sales, marketing, business productivity, customer service, social media and a lot more.


Salesforce is a leading web-based CRM software that is considered by many to be the #1 CRM platform. It has a variety of products for companies of different sizes and for specific industries. It helps teams boost their sales, close deals, manage leads and boost productivity.

Also, users have the option to choose different plans with affordable pricing according to their current business needs, but also scale up later to grow with the company in the future.


infusion is a cloud CRM, sales and marketing software for small businesses. It is a privately held company founded in 2001 and based in Arizona, USA. Some of its features include contact management, list management and segmentation.

Users can easily adapt and implement the system by choosing a pricing plan based on their number of users or contacts, and a one-time kickstart package.

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